Politics and a Lesson on Personal Branding

Politics and a Lesson on Personal Branding Paul Copcutt shared his Tuesday Toonie, Vote for ME you know it makes sense! withapersonal branding message thats clear and simple.Those of you with or without political aspirations will no doubt havelearned from this yearsMunicipal Elections,more thanany in our past, that the less said,the better. Many may stillbe wondering howso many candidates with shady pasts, little experience andpoor track recordswere able to get voted in.In many of our communities, it was not an intellectual or elaborate political stand thatearned thevotes. It wasnt a clean record free of assault or drug charges or an absence of a personal agenda that influenced voters. It was not a community minded individual or someone committed tocharitable work, environmental awareness or sustainability that garnered the votes.In most cases it wasaclear and SIMPLE message that overshadowedeverything else. A consistent and clearly understood tag line that enhances your brand is as criticalto the success of your career as it isto the success of a political campaign. Thankfully, hiring professionalshave an interest in a little more than a simple message andyourexperience, education and accomplishments will also beof value in your job search,however it is still important to recognize the impact that clearly definedgoals and objectives will have on your career. Do you have a clearly defined career path? Need help? Contact Martin Buckland at Elite Resumes to discuss the many Executive Career Managements Services available.